I go deep into a brand's world — its history, identity, and internal logic — and build the strategy, systems, and customer experiences that bring it to life at scale.
A family CPG business repositioned from local commodity to premium brand — without losing what made it real.
Rebuilt a paid acquisition strategy from a 2.25x to an 8.4x ROI — by diagnosing the full funnel, not just the creative.
Built the end-to-end B2B infrastructure for a 7,500+ SKU luxury brand — translating brand integrity into operational architecture.
Strategic brand positioning and catalog work that contributed to landing a major luxury enterprise partnership.
I'm not a brand manager. I'm someone who goes deep into a brand's world — its history, identity, and internal logic — and builds a faithful, precise expression of it that connects to actual humans.
Over 7+ years, I've worked across DTC, B2B, and e-commerce for CPG and luxury brands. My differentiator isn't a single skill — it's the connective layer between brand strategy, customer experience design, ecommerce systems, and operational infrastructure. Most people do one of these. I do all of them and understand how they connect.
I care about the why behind every detail. The right word in the right place. The customer journey that actually holds together. The operational system that keeps the brand promise intact at scale.
The same instinct shows up in how I build Minecraft worlds — detailed, accurate, intentional. I'm building Fernhollow: a dark academia survival channel. Different context, same thinking.